Super Nature

Brand Positioning / Naming / Brand Identity / Packaging

Vesco Foods gave us an ambitious brief to create a new brand for the freezer aisle that would reinvent the category.

Our task was to name and brand a range of snap frozen meals that were genuinely healthy - that would attract new health-conscious consumers to the frozen meal section.

We created Super Nature - a confident challenger brand which communicates its wellbeing positioning in a bold and engaging way. The brand and packaging communicate freshness, health, convenience and quality. And does it in a way that also delivers great taste appeal and shelf stand out.

The subsequent launch of the Super Nature Super Pulses range broadened it’s reach into more mealtime occasions.

In under 6 years, Super Nature has become Australia’s leading convenience meal brand - a spectacular achievement!